Leading international group in the ophthalmic optics / ophthalmic lens industry
New global B2B webshop for ophthalmic lenses
Webshop development based on innovative design with agile methods
Initial situation & problem definition:
The previous system for ordering lenses by opticians had grown over the years and was very complex and costly to maintain. It was programmed on the basis of Java applets, which had to be extensively tested and in some cases adapted every time there was a browser update. In addition, changes to the product portfolio on offer were difficult to adapt, and intuitive and modern user guidance was also lacking.
Project & implementation
The teams were trained based on an agile approach, which was new to the Group at the time. This approach to implementation made the company a pioneer and beacon within the Group.
The agile methodology also made it possible to implement an innovative design and a completely new software architecture. The store development was carried out with a mixed agile core team consisting of internal and external developers. The global rollout was carried out country by country until the legacy system was completely replaced.
Role
- Sparring partner for the responsible Head of Digital Ordering Solutions for the definition phase
- Long-standing project manager for the implementation and rollout phase
Successes & added value
The problem child online ordering system has become a successful showcase project. Several hundred million euros in sales are generated via this B2B ordering tool, making it by far the largest web store in the entire group of companies. This is also regarded as one of the B2B web stores with the highest turnover across all industries.
Further references
SSO SOLUTION
PROJECT MANAGEMENT GUIDELINE
FOR BTB/BTC CUSTOMERS
FOR SPECTACLE LENSES
IT STRATEGY
HANDBOOK
IT STRATEGY
